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Akemi Cosmetics Branding & Web Design
Akemi by DD.NYC® is a luxury cosmetics brand that combines the latest in beauty technology with the finest natural ingredients. Designed with the Japanese concept of minimalism in mind, Akemi’s branding is simple, yet elegant. With innovative packaging and a focus on sustainability, Akemi by DD.NYC® delivers a high-end beauty experience that is both sophisticated and luxurious.
Akemi Cosmetics by DD.NYC®: Innovative sustainability-driven cosmetics lab and manufacturing.
The Project
The Akemi cosmetics brand wanted a complete style overhaul so that the scale of the company’s business in its current state would match the look and feel and to meet the demands of Akemi’s large customers.
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DD.NYC® has helped the Akemi Cosmetics brand meet high-end demands of its clients and reach the next level of recognition.
Identity › Graphics
Japanese minimalism places a strong emphasis on simplicity. Designs often feature clean lines, uncluttered layouts, and a focus on essential elements. The goal is to convey a message or idea with the utmost simplicity and elegance. This simplicity extends to color palettes, with a preference for neutral tones and limited use of color.
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Identity › Graphics
Incorporating skin and body images into branding allows for effective storytelling. The visuals become part of the brand narrative, conveying messages about the brand’s values and its commitment to enhancing natural beauty.
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DD.NYC® incorporated the concept of Japanese minimalism for this cosmetics brand. Grounded
in traditional Japanese aesthetics and philosophy,
this design philosophy highlights simplicity, clarity, and a profound appreciation for space.
The goal is to convey a message or idea with the utmost simplicity and elegance. This simplicity extends to color palettes, with a preference for neutral tones. The use of clean and minimalistic typography on the combination of two fonts helps to complement the visuals and brand logo.
Identity › Media Examples
The minimalistic structure of the visual style helps the user to navigate the site more easily in choosing a product, and smooth animation and short video clips of cosmetics make scrolling through the site fascinating and memorable.
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Identity › Illustrations
As additional graphics, minimalistic illustrations were created to show the type of product and its appearance. The combination of two different thicknesses of lines adds neatness and helps to highlight the different parts of the product.
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The Akemi Cosmetics brand complies
with both sustainability standards and current trends in design and marketing sphere.
Results
The results of the branding design for the Akemi Cosmetics brand by DD.NYC® reflect a seamless blend of minimalistic aesthetics and sustainability. This approach translates into a high-end beauty experience, where simplicity meets luxury, creating a visually captivating and environmentally conscious brand identity.
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Web Design
We create world-class websites using modern design practices. Mobile-first websites and web experiences are essential to the success of your web project. While maintaining bespoke originality, our team will focus on responsive design and optimize your website for any device and interface. Your new website will attract desirable target audiences, boost engagement, drive sales, and increase the brand value of your business.
Branding
Our branding team will excel at presenting your business in its best light. Whether you’re looking to attract a new set of eyes, rekindle an old client base, or simply refine your business’s identity - our creatives will formulate the optimal corporate identity, collateral designs, and brand guidelines unique to your company’s needs. Armed with your new bespoke brand - you will now be able to captivate engaged new audiences and capitalize on your company’s full potential.
Graphic Design
Our innovative graphic design team will create the digital and print designs for your project. Having both startup and enterprise experience, our designers consider differing execution and audience demographics when designing a pixel-perfect graphic for each unique client challenge. Following an existing brand guideline or a specific reference in mind, our team will deliver a sleek, clean design within timeline and budget.
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Experienced with top-grade packaging design for a wide range of products from consumer goods to startup ideas. Your packaging design will exceed all expectations with fresh yet pragmatic design ideas realistic to produce by the creatives at DD.NYC®. Packaging design is what makes us fall in love with some of our favorite products. Make yours a favorite.
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